Cup Behind Animal...

Over years Marketing has added many dimensions to itself...

What used to be just 'marketing' went on to get furthur classified based on geography, actors, medium, genre,. so on so forth...

It is safe to sat that, today we have reached a state where our minds can take any kind of marketing shock...

imagine a marketer marketing his product as 'From Cat To Cup', what would your first choice of the product be...

-> milk, lion milk (sher ka doodh thypes)...
-> energy products, both genuine and quackish => wild cat bones packaged to enhance performance...
-> Tigers win the World cup, now that the world cup fever is on anyway...

Well I can go on and on, but the fact of the matter is that this is the tagline of a special variety of COFFEE...

Before today the only thing i thought Catz and Coffee had in common was the C, probably my company effect...

But as it turns out there is a connection and for number freaks, the connection actually makes the coffee THOUSAND times as expensive...

They call this coffee the LUWAK coffee, for the well informed Luwak is the name of an animal belonging to the Cat family...

Luwak is supposed to be some kind of a connoisseur in the field of Coffee, he is so good at judging the quality of Coffee that he can actually do it even before the coffee is made, heck before the beans are found, damn ever before the flower is plucked...

Luwak can actually smell and identify the flowers which are likely to have avon grade beans...

Now is the time for the faint hearted to stop reading ->
The animal eats the coffee fruit (only the ones selected as before mentioned)...
The animal is said to have some kind of enzymes in its system which act on the fruit and purify it, the enzymes are said to kill the bacteria which actually bitter the coffee...
The beans (attached to one aother) are dropped and are collected there after to pack...

Well being a coffee aficionado myself, I found the info interesting...

www.animalcoffee.com

Signing off...